Client: Folgers

Challenge: Re-brand Folgers to promote them to a younger generation of coffee drinkers. Break free of the stigma that Folgers is only for grandparents as well as re-imagine Folgers as a standalone coffee shop.

Solution: Craft coffee is a growing segment of the market and drinkers value quality coffee as well as a brand they can stand behind. By modernizing the logo as well as having branding that appeals to a younger demographic will attract the next generation of coffee drinkers.